Marketing Automation Analyst

Summary of Position:

The Marketing Automation Analyst will support the deepening of CJP’s community engagement through the building of marketing audiences and segments for digital marketing and communications programs.  The Analyst will be responsible for digital and campaign performance reporting, dashboarding, and storytelling.

This role will partner closely with the other members of the Digital Strategy and Growth team and the Strategy Marketing teams to ensure the success of communication efforts. The Analyst will add value by helping to shape both existing and new processes as we complete the implementation of new marketing automation projects. This person will be a power user in HubSpot and Google Analytics as well as a subject matter expert on information across systems. Using integration knowledge and relationships with internal partners, this person will construct audiences for a wide variety of communications, analyze their effectiveness, and continually optimize by channel.

 
A successful candidate will have a curiosity about data & marketing strategy, great documentation and communication skills, will be energized by a dynamic environment, and is committed to continuous learning.  Both technical skills and relationship-building are essential components of the position, as the role will partner with a wide range of stakeholders around the organization.

 Key responsibilities will include querying, report/dashboard-building, working with stakeholders on segmentation, list/audience creation, and response analysis.

Essential Functions:
Create email audiences in HubSpot, using a combination of HubSpot and Blackbaud CRM data, through partnering with a variety of internal stakeholders
Support appeal segmentation; implemented appeal segmentation in support of direct marketing production outreach cycle for mail, Internet (email), and phone channels
Generate lists for other outgoing communications (not limited to email), including complex Annual Fund solicitation efforts
Develop, build, and create reporting structure to monitor communication metrics in order to provide insights, recommendations, and optimizations to internal partners
Use statistical analysis and storytelling to bring meaning to the metrics to support a deeper adoption of data-driven approaches at CJP
Create ad-hoc cohort/campaign performance analysis
Maintain complex structures of inclusions, exclusions, and segment queries
Assist with the implementation of email governance structure in order to monitor and maintain email channel health
Serve as a subject matter expert on where information is housed across systems and access to relevant reporting
Provide superior database skills at a power-user level and sophisticated analytical insight to help understand donor trends and support growth in our community reach
Provide support for ensuring data accuracy as part of the direct marketing production process
Contribute to design process, support implementation, and maintain stability of information flow/integration between HubSpot and Blackbaud CRM
Other duties as assigned with or without accommodation
Other duties as assigned with or without accommodation.